Corporate Branding Transitions - Kid Style

Every day, companies spend millions of dollars evaluating their logos, names, branding, packaging and identities.  There are high-level meetings about how to communicate changes, nuances, colors and fonts.  There are actually people whose entire careers are built around going from company to company doing just that.


Recently we've been up close and personal with one of those changes as Minnesota's former hometown airline, Northworst Northwest Airlines was acquired by Delta Airlines.


For all of us, while few would have called Northwest a hometown favorite, the transition has been strange.  We all still call it Northwest.  Probably will for years.  Just like we all still struggle to say Macy's Dayton's Marshall Field's.


But, as we know, kids are just more resilient than the rest of us.  Perhaps marketers just need to do focus groups with kids to figure out how they seamlessly make these branding transitions.


For instance, evidently the switch from Delta to Northwest was no biggie to my kids.  They are on board already.


How do I know?


I found this on the floor the other day.

And on that note, sadly, this weekend we will board one of these Northwest Delta planes and leave paradise behind to come back to Minnesota.  Let's just hope our plane weathers the trip a bit better than this one.



Don't forget to check back next week, as I will be off to Los Angeles for the Child Hunger Ends Here kickoff!